Project Overview
DNA Partners, founded by seasoned entrepreneurs Jason Moore and Haley Devlin, needed a professional website that would establish credibility with leaders of growth companies. As experienced operators who scaled and sold businesses, they required a digital presence that reflected their battle-tested expertise and practical approach to business advisory. The challenge was creating a clean, trustworthy design that communicates their unique value proposition of firsthand entrepreneurial experience.
Challenges & Solutions
Establishing Credibility & Trust
Challenge: Creating immediate trust with CEOs and founders who need to feel confident in the advisory partnership.
Solution: I designed a clean, professional layout that highlights their proven track record, including Jason's successful exit with Stratasan and Haley's operational expertise. The design emphasizes their practical experience over theoretical advice.
Communicating Unique Value Proposition
Challenge: Differentiating from traditional consultants by emphasizing hands-on entrepreneurial experience.
Solution: I crafted messaging around three core pillars: "Battle-Tested Guidance," "Accountability Partner," and "Avoid Common Pitfalls" - each supported by their real entrepreneurial journey and lessons learned from building and scaling companies.
Professional Brand Identity
Challenge: Creating a sophisticated brand that appeals to successful business leaders while remaining approachable.
Solution: I developed a minimalist design system with strategic use of professional imagery, clean typography, and a balanced color palette that conveys expertise without being intimidating. The layout emphasizes clarity and easy navigation.
Results & Impact
Client Satisfaction Score
From Concept to Launch
Mobile Responsive Design
Value Propositions Highlighted
Website Showcase
Complete Website Design
Full-length view of the DNA Partners website showcasing clean design, strategic messaging, and professional layout