Project Overview
Burnt Blue Holdings, founded in Nashville in 2023, needed a professional website to showcase their unique bourbon wholesale investment model. As a company that buys, ages, and sells bourbon barrels while providing cash flow to distilleries, they required a digital presence that would communicate their sophisticated investment approach and build trust with both investors and industry partners. The challenge was creating a platform that balances the traditional bourbon industry with modern investment concepts.
Challenges & Solutions
Investment Credibility & Trust
Challenge: Building investor confidence in a unique alternative investment opportunity that combines bourbon industry expertise with financial returns.
Solution: I designed a professional, sophisticated layout that emphasizes BBH's industry relationships, quality standards, and proven business model. The design highlights their ecosystem-centric approach and Kentucky bourbon heritage to build immediate credibility.
Complex Investment Model Communication
Challenge: Explaining the bourbon wholesale investment process clearly to potential investors unfamiliar with the industry.
Solution: I created compelling visual storytelling that breaks down their business model: buying 2-year barrels, aging 1-4 years, and selling to producers. Added industry statistics and compelling data points about Kentucky's bourbon dominance to educate and inspire confidence.
Professional Investment Brand
Challenge: Balancing the traditional bourbon industry aesthetics with modern investment platform expectations.
Solution: I developed a sophisticated design system that honors bourbon heritage while maintaining investment-grade professionalism. Used premium imagery, clean typography, and strategic color choices that convey both tradition and innovation in the alternative investment space.
Results & Impact
Investor Satisfaction Rate
From Concept to Launch
Industry Market Size by 2025
Barrels Filled in Kentucky (2021)
Platform Showcase

Complete Investment Platform
Full-length view of the Burnt Blue Holdings platform showcasing sophisticated investment messaging, bourbon industry expertise, and professional design